Beanstalk Grows Paris Hilton Brand
Paris' brand expands with the help of Beanstalk.
Beanstalk is continuing to expand the Paris Hilton lifestyle brand with additions to the watch line that launched last year and new apparel and cosmetics collections.
Beanstalk has been Paris Hilton’s exclusive licensing agent since 2006.
In fall 2014, Paris Hilton licensee Apparel Club debuted a collection of watches that were distributed through multi-brand concept stores in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. A second collection is set to hit retail shelves this spring.
Additionally, South Korean apparel manufacturer K-Plus has developed a Paris Hilton-branded clothing range that will launch at South Korean retail and on home shopping channels in February. The collection will include t-shirts, dresses, shirts, pants, skirts, sweaters and outerwear, as well as leather, imitation leather and faux fur items.
Also in February, American health and beauty manufacturer Pearl World will introduce a Paris Hilton-branded cosmetic range at major retailers in the U.S., Mexico, Russia and China. The line includes eye shadows, mascaras, eyeliners, bronzers, foundations, powders, lip balms and lipsticks, as well as cosmetic tools and accessories such as nail buffers, foundation sponges, eyelash curlers and makeup mirrors.
These new additions complement the growing portfolio of Paris Hilton licensees, which also include 17 other partners for shoes, handbags, lashes, nails, sunglasses and clothing. Beanstalk will further grow the program across a wide array of categories and territories that will be announced later this year.