After almost three years of dreaming, developing, testing (and perfecting every last detail!), I’m so proud to introduce you to my new skincare line: Parívie — available now!
This isn’t just another beauty brand. Parívie is personal. It’s a reflection of my life, my journey, and everything I’ve learned about confidence, self-care, and showing up for yourself — inside and out. The name Parívie comes from Paris + vie — “life” in French — because this brand was born from my lifestyle: always on the go, always showing up, and always wanting my skin to feel as unstoppable as I do.
From DJing at festivals to filming on set, walking red carpets to spending quiet time with my family, I’ve lived in these formulas. And now, it’s finally your turn. Whether you have five minutes or a full routine, Parívie is all about turning skincare into a moment that’s yours. It’s luxurious, high-performance, clinically tested — and, most importantly, it works.
✨ Why I Created Parívie
I’ve always believed that you don’t have to fit into anyone’s expectations but your own. Over the years, my skincare routine has evolved just like I have — and today, I want smarter, more effective products that fit into my always-on lifestyle. I created Parívie for anyone who feels the same way. Every product is designed to help you reset, recharge, and glow — fast.
🧬 Powered by inPHinite Youth™ Technology
At the heart of our core Parívie formulas is our exclusive inPHinite Youth™ Technology — a cutting-edge blend of science and skincare innovation designed for “always-on” skin. This breakthrough combines next-generation peptides, effective antioxidants, and probiotic-fermented extracts. It’s formulated to address the visible effects of environmental stressors and screen time. By reinforcing the skin barrier and providing powerful antioxidant protection, it boosts each formula’s performance — supporting smoother, more resilient-looking skin.
🌟 A Brand With a Purpose
Parívie is also about more than skin. It’s about self-worth, confidence, and the power of women who keep showing up. Through Parívie Gives, we’re investing in the resilience of women everywhere. Because we see you, we support you, and we’re building this brand with you in mind.
So here it is — a piece of my heart, bottled for your bathroom shelf. I couldn’t be more excited to finally share this next chapter with you.
Let’s glow, together 💖
Paris Hilton
CEO & Co-Founder, Parívie
