Product
Tonique Confort Hydrating Facial Toner
Short Summary of the Product
The Lancôme Tonique Confort Hydrating Facial Toner is internationally known and loved by many . Lancôme has several wonderful makeup and skincare products, but this toner is one of their very best. It makes everyones skin feel fresh, hydrated, and radiant with every use- the scent is also refreshing!
First Impression (Packaging, Volume, Design etc.)
On first impression and appearance, this toner is an incredibly productive and nurturing product. With a thick and rich, yet lightweight feeling, the Confort Hydrating Facial Toner does the work it promises. The results are real, even after a couple uses.
My Take (What I liked or didn’t like, favorite features or overall opinion)
This toner is one of Lancôme’s best-selling products, and for good reasons. It makes skin feel refreshed and hydrated to the touch and it’s amazing on all skin types. This toner is also soothing and helps skin go from dull to doll- everyone’s face looks smooth and even toned after using this product. It’s known as the #1 Toner worldwide for a reason- this product doesn’t disappoint.
Quality (How it compares to competitors? Is it worth the price?)
The Tonique Confort Hydrating Facial Toner is a go-to product for so many people. It’s luxurious, refreshing, and has done wonders for the skin. It’s hard to find a toner that compares. However, compared to competitors, this product is on the expensive side. At $54 a bottle, there are definitely cheaper toners on the market right now. However, many would argue that the Tonique Confort toner is worth the price and lasts long!
Buy or Use Again?
This product is worth the rebuy- forever! Lancôme offers so many great skincare products, but the Confort Hydrating Facial Toner is one that my skin can’t live without.
That’s Hot Rating (1-5 hearts)
Lancôme has everyone’s heart – at 5 hearts! Their products are luxurious, high-quality, and they work for many people. The perfect trifecta.
Highlight 1
Lancôme is a luxury beauty brand that has been around for over 80 years. Started in France in the mid-1930s, Lancôme has been a major name in the beauty industry for decades and still upholds high standards and unbeatable products, today.
Highlight 2
Lancôme offers a wide variety of luxury makeup, skincare products, and fragrances that are loved by many consumers.
Highlight 3
The mission at Lancôme is to make women more beautiful by making them happier. A team of expert makeup artists, led by Lisa Eldridge, have been paving the way to accomplishing this mission for Lancôme for years. With healthy, high-quality products that work, Lancôme has definitely been successful in helping women lead a happier and more beautiful life.
Highlight 4
Lancôme products are available in many stores across the country- anyone can order directly from their online store and receive fast ground shipping.
Cost Range
Lancôme offers a wide range of products and prices, but since their products are luxury, they are on the more expensive end. The Confort Toner, for example, costs $35 for the small 6.7oz bottle and $58 for the larger 13.4oz bottle.
Cost Compared To Competitors
In comparison with competitors, Lancôme is relatively expensive. For example, the popular Thayer’s Witch Hazel Toner costs around $11, versus the Lancôme toner that costs $31-$54. However, Lancôme products are worth the price, receive rave reviews by customers, and have been awarded several medals by the Fragrance Foundation France Awards. Lancôme compared to Dior, Benefit, and Sephora is more appropriate in terms of price range. Dior is more likely to match Lancôme’s price range, which is assumed for a luxury brand that has also been around for many years. As for Benefit and Sephora, these two competitors are strong and tend to be seen as pricing their products lower than Lancôme as a whole, but they are younger companies and don’t have a luxury status.
Pro 1
Lancôme is an iconic brand that has been around for decades. It’s safe to say that all of their luxury products are high quality- no one is disappointed with Lancôme.
Pro 2
Lancôme offers free ground shipping on orders over $75. It’s easy to spend over $75 at lancome, so the offer of free shipping is a good touch for this company.
Pro 3
Another great perk that Lancôme provides is complimentary samples with every order. It’s so exciting to receive a few extra products with every purchase. Free samples help customers discover their new favorite items! This is a brilliant feature Lancôme has offered for years- great marketing strategy.
Pro 4
Lancôme has so many wonderful options for gift-giving. They even provide a complimentary engraving service to make a gift personal. Lancôme has many options to choose from for gifts and it’s no wonder this company is popular- especially during the holiday season.
Con 1
Many products from Lancôme are expensive compared to their competitors.
Con 2
Shopping online for Lancôme can be difficult because they have several incredible products to choose from. Picking out the best products is often overwhelming for people new to skincare routines or makeup processes.
Con 3
Some of Lancôme’s products are only offered in bigger sizes, this can be frustrating on first purchase and trying new products.
Con 4
Lancôme tends to cater to an older crowd, considering their pricing and advertising.
Packaging/Unboxing
The packaging really depends on which products are ordered. Most of the time, Lancôme products come in high-quality, nice-looking packaging in a variety of beautiful and simple designs.
Shipping
Lancôme offers complimentary standard shipping on orders over $75. Standard shipping usually takes between 3-5 business days, but there are faster shipping options available for a fee.
Good For Gifting?
Yes, Lancôme is great for gifts, especially for anyone who loves makeup, skincare, and perfume. They have a huge selection of gift sets, too. What makes Lancôme stand out among its competitors is the fact that they offer complimentary engraving on gifts- this adds a special, personal touch that is adored by many Lancôme customers.
Ideal Customer (Target Market)
Lancôme’s ideal customer is anyone who loves health & beauty and luxury products ages 26-60. They market their products mainly towards women who are older and have the means to purchase expensive products.
Customer Service
Lancôme has many customer service options. They are available for contact via email, phone, or a chat service on their website. They also have a feature for customers visiting their website called Virtual Try-On. All a customer has to do is upload a clear picture of themself and use their virtual makeup technology to see how different products look!
How Long Does The Product Last?
This depends on the product. Of course, beauty products are meant to be used up at some point. How long an item lasts will vary based on how often it is used, and how large the bottle or container is. The Tonique Confort Hydrating Facial Toner can last up to 6 months, when used based on the bottle recommendation.
Coupons/sales? What are the normal sales? When do they happen? How much is off?
Lancôme has amazing sales and offers. Before ordering, their “Sale” tab is a great place to shop for less expensive products! They also have a selection of coupon codes that are available to be applied at check out for free samples, full-size products, and more! Lancôme also has seasonal sales and kit sales during holiday seasons.
Comparison to Competitor 1
Estee Lauder and Lancôme are similar in terms of price range. Both brands offer makeup, skincare, fragrances and luxury prices. Likewise, they both offer a wide variety of products and gift sets.
Comparison to Competitor 2
Sephora is a retailer that sells many different brands and products, while Lancôme only sells its own brand. As such, Sephora does offer some products at much lower prices. The Sephora line of makeup is also cheaper than Lancôme. However, a lower priced item is not always what makes a product worth the purchase. Lancôme is priced high for a reason and upholds standards that Sephora can not always meet.
Comparison to Competitor 3
Another one of Lancôme’s competitors is Chanel. Both of these brands offer luxury products at luxury prices. Like Lancôme, Chanel has been around for decades; both brands are well-established in the beauty scene. By contrast to Lancôme, Chanel offers a larger variety of items, including watches, jewelry, eyewear, and more. Lancôme sticks to what it does best, however, and has created a community around their high-quality company.
