Product
MAC Cosmetic Strobe Cream
Short Summary of the Product
Birchbox is anc innovative company that sends customers 5 handpicked deluxe makeup samples every month so that they can find and test new products. This monthly subscription is offered in four different plans- the month by month plan, the 3 month plan, the 6 month plan, and then the 12 month plan. They have all different major makeup brands that they send individuals, and it’s the best surprise to see what arrives! They also sell products without a subscription, if a person is looking to purchase specific items from the Birchbox website. The MAC Cosmetic Strobe Cream is one example of an incredible product from Birchbox.
First Impression (Packaging, Volume, Design etc.)
Birchbox is a brilliant idea for the foundation of a company- they have incredible products and their company gives that element of surprise that customers look for. As long as Birchbox has new products, their selling model will always be exciting for customers!
My Take (What I liked or didn’t like, favorite features or overall opinion)
Birchbox arrives monthly- the subscription model works really well for this company! There is the element of surprise that keeps customers subscribed and curious.
Quality (How it compares to competitors? Is it worth the price?)
Birchbox sells high quality products that are from other brands. This company is just a tool that sells other companies’ products, so the competitors are companies like Glossybox and Ipsy. Birchbox is worth the price for people who need help or love new suggestions for makeup.
Buy or Use Again?
All the products are incredible and from popular brands, and the subscription model makes it so anyone can get new products each month. All the products are definitely good to buy and use again. It’s also easy to purchase any products individually, after trying them initially within a surprise package from Birchbox
That’s Hot Rating (1-5 hearts)
5 hearts for an amazing and exciting concept that keeps everyone hooked.
Highlight 1
Incredible concept for a makeup company. Their products are amazing and such a surprise!
Highlight 2
The MAC Cosmetic Strobe Cream is a product for everyday use, and thanks to the initial introduction by Birchbox individuals can find products that become part of their daily routine. Without Birchbox people might miss amazing products they would never try on their own.
Highlight 3
Birchbox is not that expensive for the high end makeup they deliver monthly. The prices are worth it when receiving them monthly, otherwise the individual products are full price.
Highlight 4
The cost is amazing compared to competitors.
Cost Range
$13-$15 (subscription service)
Cost Compared To Competitors
Compared to Ipsy and Glossybox, Birchbox falls right in the middle of these competitors’ prices. There are options with Birchbox to subscribe for $13-$15 per month, for 5 items per month. Ipsy sends 5 items per month, starting at $12 per month. Glossybox gives 5-6 items per month for $18-$21 per month. All the products are small bottles or samples for all of these companies.
Pro 1
Birchbox caters to a woman’s makeup needs with each new box! They also cater to men with health and wellness products.
Pro 2
Birchbox has many name brands to choose from. The selection ranges from Lancome to Benefit!
Pro 3
Birchbox has an incredibly attractive design concept and their aesthetic choices as a company are beautiful. Birchbox cares about their designs and brands overall aesthetic.
Pro 4
Birchbox is an amazing company that caters to the next new makeup product individuals are looking for, without looking at all!
Con 1
Birchbox is up against many other companies with the same subscription concept and business model.
Con 2
Birchbox is amazing, but what makes them unique in comparison to their competitors?
Con 3
Birchbox doesn’t advertise to men well, even though they have mens products. What about a ‘his and hers’ box?
Con 4
Birchbox is an 11 year old company, what is holding them back from dominating this market?
Packaging/Unboxing
The packaging is designed so well and the experience of opening a Birchbox is the reason people stay subscribed! It’s too exciting to see what will come next to cancel.
Shipping
Shipping depends on what subscription an individual signs up for. The first box arrives 10 days after an order. But if an individual doesn’t subscribe, it’s less, depending on standard and express etc. Standard is around 5-7 and express is around 2 business days.
Good For Gifting?
The subscription method isn’t really a gift, this is kind of a personal gift to oneself. However, the actual Birchbox products are so gift worthy! The MAC Cosmetic Strobe Cream would make an incredible gift for any young or older woman in the spotlight. It’s so exciting to receive high quality makeup, anytime.
Ideal Customer (Target Market)
The ideal customer for Birchbox is a makeup lover who is anywhere from 26-45 years old! There is so much to explore with this company, and the affordable price makes Birchbox not out of young womens and mens price ranges.
Customer Service
Customer service is amazing with Birchbox, they’ve been around since 2010, so they are professionals in customer service by now.
How Long Does The Product Last?
Birchbox products last for much longer than a month, which is amazing! But technically every Birchbox lasts a month until the next box arrives. Otherwise the products can last up to half a year or more, depending on how much an individual uses each product!
Coupons/sales? What are the normal sales? When do they happen? How much is off?
Holiday sales are normal! There are special monthly discounts for subscriptions. In general, Birchbox lowers the price of their subscription as the monthly subscription increases. They also have a sale page on their website that is always available for viewing and purchasing and it’s full of incredible markdowns! Some incredible items fall as low as $10 and they still remain high in quality. For example, their LOC Luminous Lip Shine is only $10 for an incredible product. So technically, there is always a sale going on because they always have amazing deals on their sale page. Their big sales, however, are holiday and seasonal!
Comparison to Competitor 1
Boxy Charm is another competitor to Birchbox but is priced at $25 per month. The price with Birchbox is way better and the product quality is the same.
Comparison to Competitor 2
Compared to Ipsy, Birchbox is more upfront with their pricing and has better make up options that are higher end.
Comparison to Competitor 3
Compared to Glossybox, Birchbox is less expensive!
