Product
100% Human Typography Hoodie
Short Summary of the Product
Everlane is an honest company. They are all about radical transparency- believing that their customers have the right to know how much it costs to make their clothing. Everlane also works with the best factories around the world for an ethical approach on the construction of their designs. The materials used by Everlane are high quality and high-end. This is a company that doesn’t settle for less. The 100% Human Typography is made of 100% cotton and is part of everlane’s ‘100% Human for 100% Human Rights Campaign.’ For every 100% Human products sold, Everlane donates 10% to ACLU to protect fundamental freedoms for those in need. With this campaign, they’ve already donated $1,000,000 and are continuing to work for human rights today. What’s really noble of Everlane is that they show exactly where each product is made under their descriptions- the 100% Human Typography hoodie is made in Ho Chi Minh, Vietnam and there is even an option to see photographs of the factory, how Everlane found it, and the team that works there. There is no mark up with Everlane or pricing that is an unreasonable scale for profit. This is why Everlane is a conscious choice for staple pieces.
First Impression (Packaging, Volume, Design etc.)
The clothing at Everlane is very well designed, with smart and interesting choices. They are also a company that cares about their impact, ethically how and who their clothing is made by, and the general message they bring to their customer is more than a box of clothing. On a lot of Everlane’s boxes there are quotes stating facts about environmental awareness and the general impact that we have on our planet. They are a clothing company but they are very aware of their waste. Everlane is also a very clean company in terms of design. They are not necessarily risk-takers or dive into bright and bold colors. However, for the color choices they make they deliver on amazing products and serve the purpose they preach.
My Take (What I liked or didn’t like, favorite features or overall opinion)
Everlanes message as a brand and the quality of their clothing is intimate and purposeful. The only aspect Everlane could change is to branch out more in color and in design. Everything they sell is beautiful, classy, and perfect for what it is, but they have no bold options.Everlane could take their designs to the next level or even have a section on their site that shows more bold pieces and elevated pieces for occasion wear or going out. We need more ethical companies that make luxury pieces.
Quality (How it compares to competitors? Is it worth the price?)
Aritzia, Lulu’s, Reformation, and The Real Real are some of Everlanes top competitors. Aritzia is a fair competitor in terms of style, but the quality at Aritzia for some of their in-house brands is lower, and their prices are generally higher. Aritzia is also a company that will over price pieces like leather jackets when they shouldn’t be priced higher. Lulu’s is very similar pricing to Everlane for body suits and hoodies, but for leather jackets Lulu’s is priced too high for their leather, and it’s vegan. Aritzia upcharges their vegan leather as well. Reformation is an amazing company because they’ll resell vintage leather so as to not create more waste for landfills. Their pricing is still high and higher than Everlane, but the concept is amazing. The Real Real is a company that resells luxury brand vintage and modern pieces, which is an amazing idea as well and competes with Everlane in an ethical sense, but their prices and products are very different. The Real Real generally starts at a higher price range. Everlanes quality is worth it, however, and the pricing is transparent and not up-charged.
Buy or Use Again?
Everlane is great for staple pieces and has amazing pieces for purchase and repurchase!
That’s Hot Rating (1-5 hearts)
4.5 hearts for a company that has a heart, but only 4.5 hearts because they need more exciting options!
Highlight 1
Everlane has ethically sourced and manufactured clothing.
Highlight 2
Everlane has high quality materials.
Highlight 3
Everlane delivers on the best staple pieces.
Highlight 4
Everlane is a one stop shop for all the basics a person needs for a whole year!
Cost Range
$10-$300
Cost Compared To Competitors
Compared to competitors, Everlane falls in the middle. Their quality matches their price which is always most important.
Pro 1
Everlane is transparent about their pricing and how much their products cost to make vs. how much their products sell for. They openly compare their pricing to competitors and show how much other companies upcharge for profit.
Pro 2
Everlane is consistent with their product quality. This is apparent in their transparency of the materials listed below each product on the site.
Pro 3
Everlane has cute and clean designs that are amazing for everyday wear.
Pro 4
Everlane is made for everyone, there are options that are affordable and their sales are great!
Con 1
Everlane sticks to simple designs.
Con 2
Everlane does not use all sustainable materials. They use real leather, for example.
Con 3
There isn’t a lot of proof on their website showing their products are eco-friendly and sustainable. Some of the explanations are vague. They should add more information to reassure their customers!
Con 4
Everlane could have better colors to choose from- more bright options, patterns, and exciting prints!
Packaging/Unboxing
Besides the quotes on their boxes about environmental truths and waste awareness, Everlanes unboxing experience is relatively standard and simple.
Shipping
Everlane shipping falls between 2-3 business days and delivery falls anywhere from 5-8 business days. On Everlanes site for their no-rush delivery the total time is 7-11 business days. For their standard shipping it’s 5-8 business days, and for their express delivery its 2-4 business days. This shipping process is longer than many other companies, but worth the wait!
Good For Gifting?
Everlane is nice for gifting, but it’s not the main event. To clarify, their clothing is nice to have but it’s not a ‘wow’ gift.
Ideal Customer (Target Market)
Women and men ages 25-50, especially those who care about their environmental impact and are looking for staple pieces that are not bold.
Customer Service
The Customer service at Everlane is standard! Everyone is nice and helpful.
How Long Does The Product Last?
Everlane is a high quality company and their clothing lasts a long time.
Coupons/sales? What are the normal sales? When do they happen? How much is off?
There are great sales with Everlane during seasonal changes and holidays, and also on off season stretches they discount specific items from time to time. Top notch sales.
Comparison to Competitor 1
Compared to Aritizia, Everlane definitely has better quality.
Comparison to Competitor 2
Compared to The Real Real, Everlane is creating more clothing when The Real Real is reselling luxury vintage, but the pricing with Everlane is better!
Comparison to Competitor 3
Compared to reformation, Everlane is priced better.
