Product
Futuredew
Short Summary of the Product
Futuredew is a one of a kind product from Glossier. It helps achieve that dewy natural look with an amazing plant-based texture and it pairs well with any moisturizer. Futuredew was made for that little extra glow so anyone can feel confident in their skin. For the entire day, Futuredew brings a refreshed look and a lightweight feeling that highlights wherever it’s applied.
First Impression (Packaging, Volume, Design etc.)
Glossier cares. From their products to their packaging, there is not a detail missed with this company. The cute pink boxes and pink pouches their products come in, adds that little touch that brightens the unboxing experiencing. The motivating words on their box, “You Look Good,” brings confidence to anyone opening their product for the first or fifteenth time! The packaging is also an incredible introduction to applying Glossier products, like Futuredew. The bottles Glossier uses for their products are well designed and the results of Glossier products are immediate. Futuredew brings a unique and intimate experience to anyone’s skincare routine and delivers on that glow. Glossier is an impressive company that cares about their customers’ experience, the quality of their products, and their brands aesthetic.
My Take (What I liked or didn’t like, favorite features or overall opinion)
Everything about Glossier is perfectly calculated, from the product to the packaging. The size of their products, however, are sometimes smaller than average. Futuredew could be sold in various sizes and satisfy more customers. What about a travel size bottle and a larger ‘at home’ bottle? But, a little goes a long way with Glossier which is a fact Glossier delivers on.
Quality (How it compares to competitors? Is it worth the price?)
Compared to other skincare brands, like The Ordinary, Sephora, Ulta Beauty, and Winky Lux, Glossier is the top competitor. Glossier set the standard for what is acceptable in skin care. From the high-quality packaging to their premium luxury products, Glossier started a company and a natural beauty movement. Although the natural look has been a trend for years, Glossier brought back the importance of healthy products for everyone’s skin, an achievable and affordable glow, and the ability to look beautiful without makeup. Glossier delivers on high-quality products and the price is just right. Compared to Winky Lux, the pricing and concept is similar, but Winky Lux carries more beauty and make up products than skincare products. Glossier has a beautiful balance of skincare awareness and makeup looks for the girl who cares about her skin. Sephora is definitely a competitor but acts as more a ‘one stop shop’ for everything, rather than a simple destination for a couple vital products. The Ordinary is also a competitor, but The Ordinary lands more in the all natural products skincare realm and less in the beauty realm. Glossier’s strong suit is balanced in the middle between healthy skin and beautiful skin. It’s all about that glow.
Buy or Use Again?
Futuredew is a perfect repeat purchase. It’s easy to apply, perfect for that natural dewy look, and brings that glowing boost everyone is looking for.
That’s Hot Rating (1-5 hearts)
5 hearts for that endless glow!
Highlight 1
Gives that glow!
Highlight 2
Futuredew is safe for sensitive skin and it’s cruelty free!
Highlight 3
Finally, a company that understands that every step of the process matters- from the unboxing process to the product itself, there’s a comfort in Glossier’s products.
Highlight 4
Putting on Glossier products or makeup? It feels like putting on products and makeup without the hassle or any changes that are unnatural. Glossier delivers on the difference that matters- the difference that highlights the best in everyone. This is exactly what Futuredew does.
Cost Range
$9-$65
Cost Compared To Competitors
Futuredew is relatively the same price as competitors- depending on the product Glossier can sometimes be less expensive. Glossier is known for having lower prices for high-quality products. In the past two years though, Glossier raised their prices because of their increase in popularity and demand for their products.
Pro 1
Glossier sells skincare and beauty essentials that are perfect and accessible for people with sensitive skin.
Pro 2
With Glossier products like Futuredew, there’s no skin suffocation or that heavy feeling of too much product. All the Glossier products are lightweight, which allows for a breathable and refreshed feeling.
Pro 3
Glossier products promise a natural look and deliver on that natural look, especially with Futuredew.
Pro 4
Futuredew lasts the whole day- glow from the moment it’s applied.
Con 1
The Futuredew bottle could be bigger or made in another size that allows for more ounces.
Con 2
There are not enough eye makeup products available from Glossier. This is a company that has their customers hooked- Glossier could easily capitalize on cruelty free eye shadows.
Con 3
Glossier should have more fragrance options! They would have incredible and refreshing scents.
Con 4
Glossier should continue to capitalize on their cruelty free products and create a cruelty free lip liner collection!
Packaging/Unboxing
The unboxing is always beautiful and aesthetically pleasing.
Shipping
Glossier typically ships between 2-4 business days. Order a week in advance for products that are running out.
Good For Gifting
Glossier is incredible for gifting! A product like Futuredew is especially great to gift to a friend because anyone who applies it glows! It’s really kind to give a friend high-quality skincare products from Glossier because it’s also a gesture of self care from one friend to another that is really generous and personal.
Ideal Customer (Target Market)
Anyone from the age of 14-50 will love Glossier products!
Customer Service
Customer service with Glossier is as nice and helpful as their products- this company is all about simple solutions that work for everyone.
How Long Does The Product Last?
Futuredew can be used for approximately three to four months. A little goes a long way with all Glossier products, but it always depends on how much and how frequent their products are being applied. This is definitely a daily-use product though, and can even be applied a couple times per day.
Coupons/sales? What are the normal sales? When do they happen? How much is off?
Glossier has frequent sales and small markdowns on all their products!
Comparison to Competitor 1
Compared to Sephora, Glossier is for a more refined search and is a simpler site to shop from. The skincare and makeup products are not comparable, considering Sephora sells for hundreds of other brands. Glossier however, is known for the natural, and Sephora has roots as a company in makeup first before natural skincare products.
Comparison to Competitor 2
Compared to The Ordinary, Glossier is a better competitor at attracting a wide age range of customers. Their marketing and design skills are also more modern and aesthetically attractive.
Comparison to Competitor 3
The comparison to Ulta Beauty is similar to Sephora, Ulta Beauty has products like Glossier but they also have products from hundreds of other brands and some products that don’t compare to Glossier. It’s simpler to go to Glossier’s website and shop for everything in one spot with a guarantee for high-quality products!